Features
All the tools you need to manage your Google Ads accounts data-driven.
All accounts at a glance
Global Dashboard
Multi-Account Monitoring shows all your Google Ads accounts in one central overview. Color-coded metrics make performance issues instantly visible — no need to switch between accounts. See spend, ROAS, conversions and CTR at a glance and instantly identify which accounts need attention.
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KPIs & Campaign Performance
Account Cockpit
Detailed overview per ad account with KPI trends, budget tracking, and campaign performance. Spot trends early and react faster to changes. Interactive time series charts show revenue, costs and CPA across any time period.
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ROAS vs. Clicks — visually analyzed
Product Performance Matrix
The scatter plot analysis automatically categorizes your products into Performers, Underperformers, Growers, and Ghosts. Set ROAS thresholds and identify optimization potential at a glance. Instantly understand which products drive profit and which burn budget.
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Performers, Underperformers, Growers & Ghosts
Segment Analysis
Pie charts and tabular reports show the distribution of your products by performance segment. Understand how conversion value, ad costs, and ROAS are distributed across segments. Make data-driven decisions about budget allocation.
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Deep dive into individual products
Product Details
Every product in detail: price, performance chart, impressions, clicks, costs, and ROAS. Direct link to the shop and full transparency on ad performance at the product level. Google Merchant Center integration with price comparisons and benchmark data.
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Configure & segment product feeds
Feed Management
Create custom feeds with individual filters: minimum clicks, impressions, ROAS thresholds, and segment assignment. Automatic segmentation and benchmark pricing included. Export enriched data for external tools or re-import.
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AI-powered price optimization
Price Finder
Optimize your product prices based on purchase prices, recommended prices, and margins. The Price Finder shows you the optimal selling price per product and profit potential — including current and projected profit analysis.
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AI-generated suggestions & bulk management
Negative Keywords Tool
AI-generated negative keyword suggestions and bulk management based on brand context analysis. Automatically identify irrelevant search terms and protect your budget from waste. Backtesting shows savings potential before you implement changes.
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Roles & Permissions
Team Management
Role-based permissions (Owner, Admin, Member, Viewer) with easy team invitations. Manage access rights granularly and give clients insight into their campaign performance without risk. Perfect for agencies with multiple clients.
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REST API for integrations
External Query API
Read-only REST API for integrations with AI Agents (MCP) or internal dashboards. Access all performance data programmatically and build your own automations. Perfect for data teams who want to integrate FireMetrix data into their existing infrastructure.
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Central timeline of all changes
Central Activity Log
Track all changes in one timeline: Manual team actions and imported automatic changes from Google Ads. Keep an overview of all activities and understand who changed what and when. Essential for compliance and audit trails.
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Scales with your business
Multi-Account Support
Manage any number of Google Ads accounts from one interface. Each account with its own cockpit, KPI tracking, and campaign overview — perfect for agencies and multi-brand companies. Scale without limits.
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